The modern concept of environmental sustainability goes back to the post-World War II period, when a utopian view of technology-driven economic growth gave way to a perception that the quality of the environment was linked closely to economic development. Interest grew sharply during the environmental movements of the 1960s, when popular books such as Silent Spring by Rachel Carson (1962) and The Population Bomb by Paul R. Ehrlich (1968) raised public awareness.
There are two related categories of thought on environmental sustainability. In 1968 the Club of Rome, a group of European economists and scientists, was formed. In 1972 they published Limits to Growth. Criticized by economists of the time, the report predicted dire consequences because humans were using up the Earth's resources and it advocated as one solution the abandonment of economic development. There followed the formation of groups sympathetic to the general premise that human society was growing too quickly and/or using up its resources, including the founding of the Worldwatch Institute in 1975. In a different category, other groups formed to focus less on population—growth control and slowing economic development and more on establishing environmental standards and enforcement. In retrospect, while some of the predictions made in Limits to Growth have proved to have been unfounded or premature, the warning it sounded is regarded as valid by many today.
There is also a positive way to view sustainability: though values vary greatly in detail within and between cultures, at the heart of the concept of sustainability there is a fundamental, immutable value set that is best stated as 'parallel care and respect for the ecosystem and for the people within.' From this value set emerges the goal of sustainability: to achieve human and ecosystem well-being together. It follows that the 'result' against which the success of any project or design should be judged is the achievement of, or the contribution to, human and ecosystem well-being together. Seen in this way, the concept of sustainability is much more than environmental protection in another guise. It is a positive concept that has as much to do with achieving well-being for people and ecosystems as it has to do with reducing stress or impacts.

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